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Research papers

Serpents with tails in their mouths

Picture the Garden of Eden and the Tree of Knowledge. Around this tree stand so many Eves qualitative researchers who revere, create and deliver knowledge. They look upon the apples that represent knowledge with a hunger to consume and appropriate...

Catalogue: Qualitative 2007
Authors: Anjul Sharma, Gareth Pugh
Company: Ipsos MRBI
November 12, 2007
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Citation

Sharma and Pugh (2007a, November 12). Serpents with tails in their mouths. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/serpents-with-tails-in-their-mouths